Water in the news
Bottled Water is Still on the Rise
The United States’ per capita consumption of bottled water reached an all-time high with 36.5 gallons in 2015 (statista.com).According to Esther Renfrew, marketing intelligence director for Zenith International, global bottled water growth should continue at 6% to 7% this year and over the next few years (foodbusinessnews.net).
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Starting in February, you will see PepsiCo’s new premium bottled water LIFEWTR hit the shelves. “LIFEWTR is a purified and pH balanced water with electrolytes added for taste(foodbusinessnews.net)
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The launch of LIFEWTR is part of a move to have two-thirds of its global beverage portfolio contain 100 calories or fewer from added sugars by 2025.
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