Water in the news
Bottled Water is Still on the Rise
The United States’ per capita consumption of bottled water reached an all-time high with 36.5 gallons in 2015 (statista.com).According to Esther Renfrew, marketing intelligence director for Zenith International, global bottled water growth should continue at 6% to 7% this year and over the next few years (foodbusinessnews.net).
PepsiCo Launches Premium Bottled Water
Starting in February, you will see PepsiCo’s new premium bottled water LIFEWTR hit the shelves. “LIFEWTR is a purified and pH balanced water with electrolytes added for taste(foodbusinessnews.net)
The launch of LIFEWTR is part of a move to have two-thirds of its global beverage portfolio contain 100 calories or fewer from added sugars by 2025.
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